From: Why Are AirPods White?
applicationcreative

How can you use contrast to make your own ideas stand out?

Apple did not invent headphones; they just changed the color. Sometimes, you do not need to invent a brand-new product to succeed. You just need to change one obvious detail so that everyone notices it. Look at your own projects and see if there is a simple, visual change you can make to stand out from the crowd.

Action

Think of a project you are working on. What is the 'standard' way people do it? Try changing one simple, visual element to its exact opposite to see if it grabs more attention.

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What else is in this exploration
3 evidence blocks3 perspectives3 visualizations8 media resources5 rabbit holes
evidence
Glossy white plastic hides scratches and fingerprints better than glossy black plastic.
evidence
White earbuds were designed to make the original iPod stand out from black-corded rivals.
evidence
White plastic is highly reflective, making AirPods stand out against skin and hair.
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Why Are AirPods White?
Evidence, perspectives, rabbit holes, and more