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How do advertisements change based on who is watching?
Next time you watch a Six Nations match, pay close attention to the commercial breaks. You will see luxury cars, premium watches, and financial services. This is a real-life lesson in how companies target different social classes. It shows you exactly who the TV channels think is sitting on the sofa.
Action
Compare the adverts during a Six Nations rugby match with those during a Premier League football match to see the difference in target audiences.
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