From: Who Watches the Six Nations? The Surprising Mix of Rugby Fans in the UK
evidenceobservational

In Wales, rugby viewing crosses all class barriers, unlike in England.

98% confidence

In England, rugby is historically linked to private schools in the south, which makes it feel a bit exclusive. But in Wales, the story is completely different. Rugby is the national sport and belongs to everyone. It grew out of the working-class mining and industrial communities of South Wales. During a big Six Nations match, more than half of the entire TV-watching population in Wales will tune in. It does not matter how much money you make or where you went to school; in Wales, the Six Nations is a core part of national identity.

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2 perspectives3 visualizations2 insights8 media resources4 rabbit holes
evidence
Nearly 40% of the Six Nations TV audience in the UK is female.
evidence
Rugby fans in the UK are generally wealthier than the average sports fan.
perspective
From a data and marketing point of view, the Six Nations fan base is incredibly stable and valuab...
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Who Watches the Six Nations? The Surprising Mix of Rugby Fans in the UK
Evidence, perspectives, rabbit holes, and more