The original programming initiative "What a Cartoon!" launched in 1995, sparking a wave of innovative shows that defined Cartoon Network's identity.

In 1995, Cartoon Network Studios began producing original animated shorts under the banner "What a Cartoon!" (also known as World Premiere Toons). This initiative gave independent animators and creators a platform to develop fresh, experimental concepts without the typical restrictions found in the industry. Many shorts became full series, including Dexter’s Laboratory, Johnny Bravo, and The Powerpuff Girls. This program was crucial in shifting Cartoon Network from a rerun channel to a creative hub for new and diverse animation.