Natural American Spirit cigarettes are marketed as 'additive-free,' meaning they contain only tobacco and water, but this does not make them safer.

A big part of the American Spirit brand appeal is the claim that their tobacco is 'additive-free.' This means they don't add common chemicals often found in other cigarettes, like humectants or flavorings, apart from water. It's often misunderstood to mean the product is 'natural' or 'healthier' than other cigarettes. However, public health organizations clearly state that 'additive-free' tobacco still contains nicotine and thousands of toxic chemicals from burning, and is just as harmful as other cigarettes.