Rugby fans in the UK are generally wealthier than the average sports fan.

Advertisers love the Six Nations because the people watching have money to spend. Statistics show that rugby union fans are much more likely to fall into higher income brackets compared to football fans. They are also more likely to have university degrees. This wealth profile is why you see sponsors like luxury watchmakers, premium car brands, and investment banks advertising during the matches. In contrast, football matches are often sponsored by betting companies and fast-food chains. Rugby fans are simply seen as a prime target for high-end products.