Regulatory bodies like the FDA in the United States have strict rules about how tobacco products can be marketed, especially concerning claims of reduced harm. While American Spirit can state its tobacco is 'additive-free' if it genuinely is, they are typically prohibited from claiming or implying that this makes the product safer or less harmful. This is because all combustible tobacco products are harmful. Regulators constantly monitor marketing language and packaging to prevent misleading information that could make consumers think one type of cigarette is 'better' for their health than another.