perspectivescientific
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From a data and marketing point of view, the Six Nations fan base is incredibly stable and valuable. Because the games are on free TV, it acts as a 'gateway drug' for casual viewers who do not watch rugby the rest of the year. This makes it a rare and precious shop window for the sport, attracting people who would never buy a ticket to a local club match.
controversy
Supporting arguments
- Free-to-air broadcast ensures huge reach beyond core fans.
- High concentration of high-earning viewers attracts top-tier sponsors.
- Predictable annual schedule builds long-term viewing habits.
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